Last week it was a great week here at HDI with the Customer Service Week webinar series, and Strategic Advisory Board meeting taking place. As the membership guy at HDI, there is nothing more satisfying than engaging with our members and customers to listen. The Customer Service Week presenters talked a lot about the value of listening to our customers.
It has always been the most rewarding aspect of my job here at HDI. I have followed in the founder, Ron Muns footsteps, and he taught me a very simple lesson; “ask your membership what they need and deliver.” He also used to say; “if you don’t know what they want, ask them.” That is the whole idea around the Strategic Advisory Board (SAB). It has been a recipe for success and I wanted to share some of the highlights (and low lights) we heard at the meeting:
· We need to be more visible to the C-level executive to increase HDI’s awareness throughout the IT organization.
· We need to do a better job tying our programs back to an ROI for our members and customers.
· We need to get our research and publications out in the overall IT market. Many SAB members felt we have more pertinent information for IT support than Gartner.
· Get more CIO and CTO presenters at our events.
· Look at a continuing education model that delivers value, and not focused on revenue generation for HDI. Continuing education adds credibility to the HDI certifications therefore adding the value HDI is looking for.
· We need to be more active in the Social media mediums, especially Twitter and LinkedIn.
· Our website needs a major overhaul (which we are in the process of doing) to make it more dynamic.
· Our events need to coordinate with our Local Chapter markets more effectively.
· Not all members understand all the benefits they receive as members of the association.
This is a small sample of what we heard. We received a lot of great feedback as well, but I will not list all of the kudos. I think we have a great opportunity to support our members more effectively if we get our leadership’s support. The greatest value I can bring to our membership is the continued dedication to listen and serve our membership. Through a small team of dedicated staff, and an army of willing volunteers, we will continue to listen and deliver on the things we hear from you.
If you have any ideas or thoughts you would like to share, just drop me a not at rhand@thinkhdi.com.
I’m listening!

