This article from Harvard Business Publishing talks about how small companies are taking advantage of this economic downturn. They point out succinctly why customers are choosing small companies in a time when you would think big company clout would have the upper hand.
It points out specifically how the lack of communication and trust in large organizations is creating a disengaged culture at many big companies which is translating into their customers taking their businesses to places where the “CEO still picks up the phone” and talks to his/her customers.
It is such common sense that it is amazing but not surprising that CEO’s of large organizations are not taking action to build more trust within their own organizations. Big organizations have always had a more difficult challenge in maintaining a positive culture because of the difficulty of managing large groups of people. But as this article points out, large companies are only increasing the unease their employees have by the way they are approaching their business with the constant threat of layoffs and limited communications on the way layoffs are decided.
Does this article ring true at your organization? Think about it and drop a comment on whether you agree or disagree. I think Harvard has hit the nail right on the head…
Harvy is smart businessman as I see.
Posted by: naked celebrities | December 27, 2009 at 01:53 AM